ratio connects to your marketing data and answers plain-language questions instantly and accurately — not just for analysts, but for everyone who needs to act on numbers.
The Gap
01 — Time vs. Relevance
of marketers spend most of their time on reporting tasks
Waiting is the default
The most urgent questions route through Slack threads and analyst calendars. The answer arrives when someone has capacity. The moment to act is gone.
PHD & WARC Shift Study, 2021 - n=1,721 senior brand marketers — reporting time up 57% over 10 years
02 — Semantic Mismatch
of data-related time goes into collecting and formatting — not answering
We do not trust our own numbers
Marketing says "leads." Analytics counts by a different definition. Finance by another. Same word enters the room three times, comes out as three different numbers.
MarketingProfs / Ascend2 Data Study, 2023 — n=713 marketers
03 — Interface Failure
BI tool adoption outside analyst teams — unchanged for over 25 years
Dashboards built, not used
Questions live in heads and chats. Answers live in dashboards built for analysts. Stakeholders screenshot one chart, DM for the actual answer, go back to spreadsheets.
BARC & Eckerson Group, 2022 — Gartner — TechTarget — consistently below 25-35% since 1998
A small group of teams. Early access. Direct influence on the roadmap. Priority support from the founding team.
Who it's for
Every data question routes through someone else. The number you get, you are not sure is the right one. And by the time it arrives, the window is gone.
ratio gives you answers without opening a ticket — in one conversation, in plain language, with the approved number.
You built the dashboards. Nobody uses them. You defined the metrics. Nobody knows which ones to trust. You answer the same question 47 times in 90 days.
ratio routes the basic questions away from you. Your definitions travel into everyone's work. You get your calendar back.
We are opening ratio to a small group of teams who care about performance and hate reporting busywork.
No dashboards. No waiting. No spam.