ratio connects to your marketing data and answers plain-language questions instantly and accurately — not just for analysts, but for everyone who needs to act on numbers.
The Gap
01 — Time vs. Relevance
of marketers spend most of their time on reporting tasks
Waiting is the default
The most urgent questions route through Slack threads and analyst calendars. The answer arrives when someone has capacity. The moment to act is gone.
PHD & WARC Shift Study, 2021 - n=1,721 senior brand marketers — reporting time up 57% over 10 years
02 — Semantic Mismatch
of data-related time goes into collecting and formatting — not answering
We do not trust our own numbers
Marketing says "leads." Analytics counts by a different definition. Finance by another. Same word enters the room three times, comes out as three different numbers.
MarketingProfs / Ascend2 Data Study, 2023 — n=713 marketers
03 — Interface Failure
BI tool adoption outside analyst teams — unchanged for over 25 years
Dashboards built, not used
Questions live in heads and chats. Answers live in dashboards built for analysts. Stakeholders screenshot one chart, DM for the actual answer, go back to spreadsheets.
BARC & Eckerson Group, 2022 — Gartner — TechTarget — consistently below 25-35% since 1998
How it works
01 — Connect
Meta, Google Ads, and Sheets at launch — with LinkedIn, GA4, and TikTok in the rollout pipeline. Read-only. Your existing accounts, campaigns, and conversion events come with.
02 — Define
Set your custom metrics, naming conventions, and shared definitions once. What counts as a lead. How CPL is calculated. Which campaigns belong to which brand.
ratio uses your definitions — not its own.
03 — Ask
Get the answer, or save it as a view your team can come back to.
EU-only, on demand
Toggle EU-resident processing for guaranteed in-region data handling. GDPR compliance applies by default.
Your data trains nothing
Your numbers, definitions, and questions stay out of every training set — ours and our providers'.
Leave clean
Revoke access in one click. Your data is deleted on request — no tickets, no waiting.
Isolated by client
Every workspace runs in its own data context. Agencies can manage multiple clients without ever mixing data.
Audit-ready
Sub-processor list, DPA, and records of processing — available on request, in plain English and German.
Encrypted end-to-end
Data is encrypted in transit and at rest. We never see your raw account credentials — OAuth only.
Who it's for
Every data question routes through someone else. The number you get, you are not sure is the right one. And by the time it arrives, the window is gone.
ratio gives you answers without opening a ticket — in one conversation, in plain language, with the approved number.
You built the dashboards. Nobody uses them. You defined the metrics. Nobody knows which ones to trust. You answer the same question 47 times in 90 days.
ratio routes the basic questions away from you. Your definitions travel into everyone's work. You get your calendar back.
Full product, all connectors, no feature gates. No credit card required to start.
Connect your data. Ask your first question in under five minutes.